few days back i talked about that how someone at bcci needs to see ashes for the sake of test cricket health in india...this is what i noted then...
...that given the right media hype...right venues...and promise of a competitive cricket...test cricket's days are far from over...
one aspect which deserves better packaging in india is the branding of india-australia test series...despite having all the necessary ingredients of cricket's fiercest rivalry...somehow the cricket boards of india and australia are oblivious to the potential waiting to be exploited...
BCC! has initiated a campaign that invites all indian cricket fans to feel fu@king deep...reignite that killer instinct...and spell it out...what all you can lose to win the series...
